Rental Is Sustainable

Rental Is Sustainable Rodger July 27

Jeff McIntire-Strasburg writes about Green Business Concepts: The Product Service System and mentions sustainable business models built around product service systems.

I think the most striking point of Jeff’s article is to point out that PSS/rental models are truly sustainable - they encourage preservation instead of destruction. We’ve overburdened with too much stuff, too many CDs and DVDs, too much of everything where the only choice we have is to destroy to make way for new stuff.

I don’t like to oppoortunistically play up the green angle of rental and iLetYou. I also think there are many better examples of companies and powerful people making truly remarkable bets to help the environment.

So while we think rental is great on its own: sustainability sure is an amazing byproduct to help spread.

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