The term Product Service System (PSS) was largely popularized by Treehugger about two and a half years ago. It describes the conversion of a product you must own into a service you can enjoy. You get what you want without having to own the actual good.

In fact, most everyday activity involves a Product Service System. You don’t own the roads you drive on, you don’t own the restaurant or parks you eat in, and you don’t own the health club that you work out in. When you take a vacation, luckily you don’t need your own airplane and you can conveniently get all the comforts of home, transplanted into a new, relaxing (maybe) environment. If you rent your home, apartment or car, you’re even more ensconced in Product Service Systems.

A Product Service System also very accurately describes what rental is. Generally, rental is defined as when you physically pay a fee to generally own an item for a set period of time. The only really difference is the fee (it’s simply lending and borrowing otherwise) and some Product Service Systems use shared, aggregated renting when appropriate. The two concepts are basicly identical - in many ways, the exact same thing.

New companies are emerging to fully embrace this trend. Zipcar is a leader in cars, BagBorrowOrSteal in handbags and designer goods, and there are many more emerging examples.

With going green reaching its noisiest levels and likely to lose its steam for the masses, however, I do envision the need for more solidified solutions. The pie in the sky is that every consumer will take initiative to embrace this lifestyle. It makes for a great story and we’re all for it too. However, most people will not take action unless it affects their day-to-day lives. This is where Product Service Systems can be one pragmatic solution to environmental problems.

As such, what’s MOST interesting to us is that Product Service Systems truly mimic day-to-day life. Personally, I quite honestly don’t care about stuff - I more poingantly care about experiences that allow enhancement and enjoyment of life. It’s this appeal I think will prove most successful in the long run and most successful businesses will cater to this want to increase enjoyment without the hassle of more stuff.

With tens of thousands of DVDs available and hundreds of games in just these two categories, iLetYou is only at the beginning as advocates of the Product Service System as a whole. Look out for more posts, info and developments.

Are you a company (or individual) that takes advantage of Product Service Systems (or rental as a segment of these systems)? Send us an e-mail at ideas@iletyou.com. I’d love to hear from you.

Thanks,

Rodger Visitacion
Founder & CEO

What is iLetYou truly about? It’s about the long tail, user generation, participatory medium and e-commerce applied to the rental economy.

But iLetYou is more simply about getting (and finding) what you can’t find anywhere else quickly in an easily understandable fashion. iLetYou gives you the platform to do it- give people what they want, instantly!

Increasing your overall titles listed is an important component, also in ranking your store within all iLetYou stores, but finding a great customer base can really take off with these suggestions:

• Check Most Requested Titles to find out what people are requesting
• List your favorite and hard-to-find movies. If you enjoy something unique, you’ll find someone else who is thinking the same exact thing.
• List more titles, raise your store ranking

Get those great items up on iLetYou! We’ll discuss more about this in the future and we’ve got some great features coming soon to help you share these discoveries with others more closely.

Three hilarious picks, available for rent at iLetYou:

Seinfeld Season 1 & 2. Kick it old school with Jerry Seinfeld, George Costanza, Cosmo Kramer and Elaine Benes. Remastered season 1 and season 2 in high definition, two versions of the pilot and more exclusive features. Search for more Seinfeld Seasons at iLetYou.

The Office Season 2. With another TV season gone with the end of May, take a look at a great season past of one of TV’s currently shining sitcoms. Steve Carrell may be the 40-year-old-virgin, but this is where his comedy chops really shine (and in an office that everyone can relate to).

Mystery Science Theater 3000 - Eegah. A cult classic television series lives on DVD. Relive one of the classics - it’s the worst and best at the same time!

Share More, Invite Your Friends. You can easily send iLetYou invites to your friends to rent from your store or encourage your friends to start a store so you can rent from them.

Get TV on DVD at iLetYou today. Add great TV on DVD and earn as well!

iLetYou, along with three great iLetYou stores, seems to have been featured on the Fox 16 (Little Rock, Arkansas) evening news last night.

See the video here:

http://www.fox16.com/mediacenter/local.aspx?videoid=47022@video.fox16.com

You’ll see the story featured on the Fox 16 home page for the time being as well. Thanks Fox16!

We’ll be rolling out new features in the coming weeks/months that continue to make iLetYou about the stores and serving up great personalized service to their customers, as well as continuing to build upon the core iLetYou product.

You can always e-mail us at support -at- iletyou.com for some personal love or write pr -at- iletyou.com for any media inquiries.

Cheers!

Rodger

This week, we share four great ways to get more rental orders to your store and continually increase your presence at iLetYou. iLetYou stores are ranked by popularity (store rentals and views), ratings and feedback.

4 Ways To Grow Your Store

• Invite Friends to your store. You can quickly invite your friends and contacts through iLetYou and tell them about your store.
• Link to your store. Have a web site or blog? Link directly to your store. You receive a reduced revenue share rate (only 10% for life!) for every new user that you refer to iLetYou through your store URL.
• Give Your Visitors and Friends a Discount. The $2 off discount is a great way to promote your store. You earn the same on every rental, except now your customers and friends can effectively save 10% and get some bucks to try out iLetYou. Invite & tell your friends!
• List more items. On every page, the iLetYou store list is ranked by the number of items each store has for rent. The more items you list, the higher you will rank. If you list more items, you will also appear on more movie and game detail pages - increasing the likelihood of receiving more and more orders as time goes on.

Get renting with a $2 discount off your deposit of $20 or more

Claim your discount here and don’t wait to get some bucks to rent now. Rent for as little as $1.44 per rental and choose from thousands of titles!

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