Avelle is The New Bag Borrow or Steal. Sure, there are all sorts of reasons for the name change such as creating a more luxurious, European-sounding name.
The big news and real reason for the change, however, is that Avelle is going to expand from its foothold in handbag rentals into some potentially huge new fashion categories: jewelry, watches, apparel, and shoes. Each of these rental categories represents a huge overall opportunity for the fashion-conscious, yet budget-conscious, to wear the latest and hottest fashions at prices they can afford.
I predict each of these rental categories will see huge expansion over the coming months and years. There’s also a huge opportunity to serve more specific fashion needs within these fashion rental categories as well, such as with dress rental.
We can’t wait to see what they have in store next!



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